Dr. Lena Hopewell is a therapist who felt stuck with a plain, beige/blue lotus flower logo on a boring-looking website. Together, we created this fun and funky branding package, complete with a new business card, that feels updated and aligned with her target audience, millennial and gen z entrepreneurs.

I chose a cooler color palette to appeal to all genders and orientations, as Dr. Hopewell has a broader audience to work with. I also chose the sort of blobby motifs to make the whole design feel a little younger and cooler. The wordmark itself is being wrapped up by these blobs to create a sense of closeness and safety, as the business name suggests.