My Process
Brand Discovery
Once we both decide we’re a good fit for each other, we’ll kick off our project by having a Discovery meeting. This is the longest meeting we’ll have, and it’s because we’ll go over everything from your current branding, to your competition, to specific ways we can target your problems.
Research
The next phase is research, where I’ll spend the majority of the next two weeks digging into current trends in your niche to make sure our messaging is as honed in as possible. We’ll have another meeting to go over all of this, and I’ll send you a PDF of my findings afterward. At this point, you’ll get to choose from three moodboards to decide the direction my design goes in.
Concept
Finally, it’s time to design! At our Concept meeting, you’ll have two distinct visual directions your brand can go in, including logo design, font combinations, color schemes, and more.
Refine
Once you pick a direction, I’ll tidy everything up and send it over for approval. Your service includes two free revisions should you find anything you’re not loving.
Launch!
You will receive a brand style guide and a folder with all logo files, fonts, and design elements. Your style guide will also serve as a guide to ensure all marketing materials stay consistent with your new branding. This will also come with printer-friendly business card files and/or social media templates, should you choose to add those on.