The Mindful Millennial is an Instagram page for a mindfulness coach who specializes in working with millennials. Duh. We went with a spunky, joyful palette that reflected the coach’s warmth and excitability. She impressed upon me that hyping her clientele up is the name of her game, and I think we came up with a selection of designs that will do just that.

The logo is a custom font, and the color palette was chosen as it appeals to millennials. The linework and dot patterns are a bit of a throwback to the early 2010s, when us millennials were in the middle of our partying era. If that doesn’t say “HYPE,” I don’t know what will.