The Future of Therapy Marketing: Embracing Video Content
I don’t know if you’ve noticed, but therapy marketing is becoming increasingly digital. We are seeing an emphasis on teletherapy, online content, and social media engagement to meet the growing demand for mental health services.
Therapists are using SEO, personalized marketing, and collaborations with influencers to enhance their online presence and credibility. The field faces challenges in maintaining client confidentiality and ethical boundaries, while also exploring emerging trends like AI, VR, and subscription services to innovate therapeutic practices.
Overall, we are headed in a very chaotic direction when it comes to marketing your private practice.
But the way out of this tangle of complex ideas is simple: embrace video content.
Right now, every social media platform and Google are obsessed with it. Instagram rolled out Reels. LinkedIn prioritizes videos. TikTok has the power to shoot people like Shelby Renae to stardom in less than a year. Even PsychologyToday may rank you higher if you include a video.
So where does that leave you, the average mental health professional overwhelmed by social media and marketing?
You have a few options.
1. YouTube
Youtube is the quintessential video platform. Many psychologists and therapists are already seeing success on the platform, and YouTube is encouraging it by letting licensed healthcare professionals mark themselves as reliable sources.
Utilize the platform by sharing longer-form video content. Take inspiration from a few of my favorite creators:
2. Instagram Reels and Stories
Instagram has evolved from a photo-sharing app to a crazy powerful platform for video content, thanks to features like Reels and Stories. These short, engaging videos allow therapists like you to share quick tips, mental health advice, and behind-the-scenes glimpses of their practice. Reels, in particular, can reach a wide audience because Instagram's algorithm favors this type of content. I would recommend posting to Reels at least once per day for maximum growth.
3. TikTok
TikTok’s explosive growth and vast user base make it an ideal platform for reaching a younger audience. Like Instagram’s Reels, you can use TikTok to share bite-sized mental health insights, debunk myths, and provide encouragement. The platform's ability to be more informal and creative allows for a more personal connection with followers.
4. LinkedIn
LinkedIn is not just for professional networking; it's also a valuable platform for sharing thoughtful, professional video content. You can post videos on mental health topics relevant to the workplace, such as stress management, burnout prevention, and leadership coaching. This helps position you as an expert in your field and attracts potential clients from the business community. LinkedIn should be your number one social media platform if your target client is a business owner or entrepreneur.
5. Facebook Live
Facebook Live allows therapists to engage with their audience in real-time. Hosting live Q&A sessions, workshops, or webinars can foster a sense of community and provide immediate value to viewers. This interactive format can help build trust and establish a direct connection with potential clients.
6. Your Own Website
Embedding videos on your website can significantly enhance your online presence. Introductory videos, client testimonials, and educational content can make your site more engaging and informative. Additionally, videos can improve your SEO, making it easier for potential clients to find you through search engines.
Best Practices for Creating Engaging Video Content
Authenticity: Be genuine and relatable. Authenticity helps build trust and a personal connection with your audience.
Quality: Invest in good production quality. Clear audio and high-definition video make a professional impression.
Consistency: Post regularly to keep your audience engaged. Consistency helps build a loyal following.
Optimization: Optimize your videos for each platform, considering aspects like video length, format, and captions. Make sure your content is accessible to all viewers.
Call to Action: Encourage viewers to take the next step, whether it’s booking an appointment, subscribing to your channel, or following you on social media.
Embracing the Future
So what do you think? Is video content the future?
If you’re still totally overwhelmed by all the options you have when it comes to marketing, don’t hesitate to reach out! I am a brand designer and marketer who works exclusively with mental health professionals like you to create beautiful, unique brands and solve business problems you didn’t think you would run into. I’m always happy to chat about ethical marketing, branding, or anything else you may be struggling with as a business owner!